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GIFs are often a better choice than videos. They are limited in colors, ranging from 2 to 256. Less colors mean smaller file size. If designs have gradients, each shade becomes a color in the palette. Start with a simple color palette to export a GIF with fewer colors. Be mindful of color use. GIF compression also depends on movement in the scene. Scenes with static backgrounds compress well. Scrolling backgrounds with changing colors in most pixels may not compress as effectively.
