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hello and welcome to the telegraph studios im aleister greene and today were talking about the latest developments in digital vouchers and joining me is david tim from imovo good morning good morning wherever i go these days whether it be a supermarket or a shop or wherever im always inundated with vouchers and special offers and so on wouldnt it just be easier to reduce prices well firstly youre quite right vouchers are absolutely everywhere and to an extent theyve lost their effectiveness because there are too many of them and as consumers what we tend to do is just filter out things which arent interesting to us and most estimates suggest that were bombarded with about 5 000 marketing messages every day and this is a real problem if youre in the consumer goods industry because youve got to rise above all of that noise and get your message heard so how do vouchers rise above that noise well you can be a lot more selective take an example for instance of you could give a 10
