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how to patent a logo everything you need to know while you can learn how to patent an idea logos cannot be patented because the term patent describes ownership that protects inventions however logos can be protected in a similar way by a trademark or service mark trademarks protect logos attached to products while service marks protect logos attached to services both trademarks and service marks are often referred to as trademarks following these established steps is the best way to trademark your logo a logo is any design used by a person or company to promote its business interests logos can be images stylized words or a combination of these elements your logo is valuable logos are one of the most valuable assets any company has customers can identify a good logo in an instant they recognize the logos of their favorite brands and use them to guide their purchase decisions as with any important asset logos deserve to be protected trademarks add credibility your trademark notifies the