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In this video, were going to look at one of the most overlooked and underused aspects of creating and publishing KDP no content and low content books on Amazon. And thats the title and subtitle. So in this video, Im going to tell you why its so important, common mistakes publishers make and how I structure my titles and subtitles to take advantage of the Amazon search algorithm so that I can get my books seen by customers, hopefully clicked on and hopefully bought. Now, if youve not been to this channel before then welcome my names Paul Marles and I do videos and how to make it, keep it and grow it. And thats your money Im talking about. If you do like videos like that, then please do give it a thumbs up, hit the subscribe button and smash that notification bell. Okay. So why is the title and subtitle so important? Well, its the prime position where you can use and place your keywords. Now, keywords are just the search terms that people put in the search bar on Amazon when th