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This tutorial introduces a customizable mobile app business plan spreadsheet template available in Excel and Google Sheets. It is designed for planning ventures regardless of revenue models—be it subscriptions, ads, or in-app purchases. The spreadsheet aids in forecasting and projections using charts and graphs. It can also be adapted for any business type to estimate profits and expenses, as well as for new business lines, products, or pricing strategies, including overhead and sales/marketing costs. The tutorial explains how to utilize the template for projections, forecasting, and scenario planning, starting with static inputs like company name, start date, and the forecasting horizon in months, with a maximum cap at 121 months.
