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sometimes highly established brands decide to rebrand their logo or even their entire identity and sometimes it does go really well however there are those other times where it can end up being a complete and utter disaster often costing the brand hundreds of thousands of dollars so the first logo redesign fail comes from a questionable food product brand and that is craft foods now theyre one of the worlds most well-known and iconic food brands the original logo wasnt pretty lets face it its not that attractive to look at but at least it was somewhat memorable and it was pretty simple people from all over the world knew of the craft logo that being said in 2012 they decided to rebrand the new logo is a mishap of confusion and chaos the design is way too busy to ever become iconic with the upper line having two different logo type weights and then below the strap line having a new font and in two different colors yeah i get it they were trying to be more
