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- [Shefa] So, my name is Shefa. I was the GM of DynamicMail before the acquisition five months ago. We were a content-based platform that helped build content within email. Optimove was a platform that knew what to send, when to send it, so it was a great synergy. Were taking that content and were going to start talking about what dynamic content means to us. Let me grab the clicker. So, my name is Shefa Weinstein. Im now Director of Strategic Services. Ella, with me today, is the team lead in the same department. And what we want to do today is kind of go through what dynamic content means to us. What is it dynamic content How would we define it? What are some examples that we can give you and how would we do this? What does a snippet look like? You know, what is that and all about? And then last, were actually going to go into emails. Were going to pick two, three types of emails and give examples for what you can do in each of these emails. So, you guys walk away with a ful