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As 2023 begins, the logistics and supply chain landscape has shifted significantly from the pandemic's peak, with freight rates decreasing and capacity improving. The industry is currently experiencing intense competition among freight providers to secure shippers' business, resulting in historically low spot rates. Shippers are focused on finding the lowest prices, but quality of service and relationship-building remain crucial, as providers neglecting these aspects may face transient agreements. While spot rates have dropped, contract rates have not fallen as dramatically, with forecasts suggesting that the market will continue to evolve throughout 2023.