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The tutorial in the video demonstrates how to add a watermark to a PDF using Adobe Acrobat Pro. The purpose of adding a watermark is to protect the PDF from being copied or saved without authorization. To add a watermark, open the PDF in Acrobat Pro, go to the edit PDF option on the right-hand side, and then follow the steps provided in the video. This process allows users to easily add a watermark to their PDF documents for security purposes.