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In this video, Devon Dean from ProjectManager.com discusses how to effectively sell a project using a project proposal. He emphasizes that personal interactions are crucial—decision makers are less likely to fund a project based solely on the proposal document. To increase chances of success, project leads, sponsors, and champions must actively engage with decision makers to lobby for their project. These interactions provide opportunities to refine the project's objectives and improve the proposal based on feedback. Ultimately, successful funding relies not only on a well-written document but also on building relationships and communication with key stakeholders.