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as designers we want to create work that is unique and stands out one of the best ways to do this is to customize typography making every logo every design and every brand unique to you in this video im going to be choosing one font and using four different tools in docHub illustrator each tool will completely change the look and the design of the font showing you just how powerful manipulating typography can be so before we jump into any customization why do we actually need to customize a typeface when creating a logo type imagine picking a font for your client and using that as the logo type any other business can come along purchase that font and use it in the exact same way as you are but when we add in that customization and we tweak some letters you are creating something distinct and one of a kind so you may also need to customize a fun to portray a certain emotion or feeling towards your target audience so adding in that slight tweak can play a massive massive part so now we