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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project using a project proposal. He emphasizes that personal interactions significantly influence decision-makers more than the proposal document itself. To increase funding and support, project sponsors and champions must actively engage with decision-makers, leveraging these discussions to refine their understanding of project needs and goals. The key takeaway is that successful project proposals are not solely reliant on documentation but also on building relationships and communicating effectively with stakeholders.