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- When it comes to logo design, there are a variety of styles you can create. A logo mark is a style of logo that predominantly only uses an icon or shape. Here are some familiar logo marks that only use an icon or shape. Now, a word mark is a style of logo that predominantly only uses a type element. And here are some familiar word marks. Now, when a logo mark and a word mark are used together in a logo design separately, this is called a combination mark. Combination marks are a really common logo style with a lot of famous logos using this style because it offers a lot of flexibility. Looking back at my scamp designs I created earlier in the design process, we can see that for some of my designs, Im going for a combination style logo and I have a few initial ideas of how I want these logos and word marks to pair together. Over the past few videos, I have demonstrated how I created the logo mark and word mark element for my intended logo design. Once I have created the elements for