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in this video were gonna discuss the famly French car heart model so we started by looking at the capital asset pricing model and we modeled the expected return of security I as a function of the risk free rate of return plus beta for that security which is a measure of systemic risk and then we multiply that by the market premium okay so beta times the market premium plus the risk-free rate that told us the expected return for security but then we said well we can actually have other factors beyond just looking at systemic risk maybe different types of securities respond differently to different macroeconomic factors maybe there are other things we could be thinking about and famly and French they both came along and said look if you if you look historically actually small cap stocks have outperformed large cap stocks and when I say small cap Im talking about the capitalization the market value of the companys equity and so we said we should control for size we should include an