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Today's video is about setting up conversion tracking using Google Tag Manager. There are two use cases: the first is when you have a thank you page URL, and the second is when you do not. This tutorial is beginner-friendly and covers the basic steps for setting up performance tracking with Google Tag Manager. You will need a website, a Google Ads account, and a Google Tag Manager account. The tutorial will show you how to set up conversion actions using Google Tag Manager for a website with two contact options.