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In this tutorial, Kevin explains how to use mail merge for customizing letters, particularly for personalizing greetings. He emphasizes the importance of using recipients' first names to make messages feel more personal, especially during occasions like Christmas, where generic messages can seem impersonal. Kevin notes that mail merge is useful for various scenarios, such as for utility companies or other organizations that send out customized letters. He also mentions his employment at Microsoft before transitioning into a demonstration on how to perform a mail merge on a PC.
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