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- Seven email subject lines that really work. One of the lessons that Ive learned from my cooperating mentor, Alan, years ago. He said, Do you know Dan what is the purpose of an envelope? And I said, Well, I dont know. What is the purpose of an envelope? I guess to put the stamps on it and get it to somebody in a direct mail context. And he said, No, the purpose of an envelope is to get people to open up the letter and see the content inside. You see after so many years nothing has changed that much when it comes to your subject line. What is the purpose of the subject line in your email? Yes. Thats correct. Its to get your readers or subscribers to open up your email. Thats it. Nothing more that. You might say we know a thing or two about email marketing and subject lines. Over the years we have built a massive email list with millions and millions of people. Not spam lists but over the years by offering something worth of value, could be a Pdf, could be a downloadable, co