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[Music] hi Im Belinda Carly the director of the Institute of personal care science and I get asked a lot about writing up formulas and how to write formulas and provide the correct information in the formula so today Im gonna talk you through an example of a bad formula and some of the key features that we would need to change and how we should be writing up good formulations now if youve looked at any of my free formulation videos and if youve contacted us for the formulas and of course theyre all freely available just email us info at personal care science common value and well give you the link to every single formula and report that we run on this channel but a lot of times people will ask me questions about the formulas like why is it written in percentage and why have I use trade names and and things like that in my formulas so Im going to address some of those aspects in this video for you as well and Ive created this video specifically for the smaller brands for those