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[Music] before you begin its important to have a clear understanding of what your logo is going to represent the client will usually send over a document that will have all the necessary details but if you feel its incomplete then dont hesitate to ask the client the questions you need to once you have a clear understanding of the brief start looking for references and create a mood board of how your design is going to feel the most popular place is to look for inspiration up interest behinds and rubble if youre struggling with what to search for you can try mind mapping which is a technique where you break down a logo brief and generate new ideas in different directions lets say im designing a logo for a cafe called sleepy bunny coffee house and i dont exactly know where to start so im just gonna write down the words that come to my mind when i think of the company name or even pick out words from the logo brief and expand around it once youre satisfied with the keywords its
