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[Music] logos surround us everyday we see them on our products on signs and billboards and in advertising with the constant pressure of these images its surprising how often we miss subtle details hidden in them in this video well explore 10 logos that contain hidden images youve never noticed dont forget to subscribe to the hub for all the newest videos and updates no hidden images we promise FedEx the FedEx logo is a perfect example of the use of negative space the bright bold logo has won over 40 design awards and was ranked in the eighth best logos in the last 35 years of American imagery by Rolling Stone if you look carefully between the last two letters of the logo a large white arrow becomes apparent this arrow has been used to demonstrate perfect use of negative space in design schools around the world for nearly 40 years once youve seen the arrow you can never see the logo the same way again this logo was designed by Lyndon leader in 1994 Lenins philosophy on design is