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- [Narrator] This Barnes Noble in Pikesville, Maryland used to be in a 24,000 square foot space in this building. Now its moved across the street to a space thats less than half the size, and with the downsizing came a new look and new books chosen specifically for this stores customers. Its all part of Barnes Nobles strategy to tailor each of the companys more than 600 locations to local tastes. - Barnes Noble is adopting the strategy of independent bookstores that it once put out of business. - [Narrator] Heres how the bookseller is implementing its new approach and why it thinks this new strategy will sell more books. This is The Economics of Barnes Noble. Barnes Noble was first founded in 1873. In 1971, Leonard Riggio acquired the company, which set off a period of growth. The retailer went public in 1993 in an era when it was opening superstores across the country. - In the 1990s and 2000s, Barnes Noble bookstores really looked like large supermarkets filled