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so Im guessing you want to do a product launch and youd like to know a summary of Jeff Walkers product launch formulas so that you can launch your product and make some sales am I right if Im right hit the like let me know all right so let me Dive Right In Im going to show you the layout of exactly how to set up your product launch based on Jeff Walkers product launch formula all right so this is a summary so first of all let me just first show you what the old way of running your business and launching a product would be you would get all of these traffic so Im just going to call it traffic and it would be from Facebook from YouTube from Twitter and so on right and you would drive all of this traffic to your long form sales letter okay and the thing about the long-form sales letter is it would have a big headline it would have a sub line and then you would be talking to your prospects and giving them reasons why your product was a solution to their problem right but because th