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There are around 300 million companies in the world today, each with a unique brand. From big names like Apple and Coca-Cola to small, one-person businesses, creating a distinctive brand name is becoming increasingly challenging. To start the process, you should first determine the type of name you want. There are seven different categories of names, with most brands falling into one of these categories. Eponymous names, like Disney and Burberry, embody the vision and beliefs of their founders. Descriptive names, such as American Airlines and The Home Depot, work by explicitly stating the purpose of the brand. Adidas, on the other hand, has a unique name derived from the founder's nickname, Addie Dassler. Similarly, Tesla pays homage to Nikola Tesla's electrical engineering achievements, despite the brand being created after his death. By understanding the different types of names, you can play and win the name game in creating a great brand name.
