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Effective public relations campaigns often involve strategic initiatives to support communities or promote brands. For example, during the 2014 Ebola outbreak, Google launched a donation drive, pledging to match donations at two dollars for every one dollar contributed through its website. This effort not only aimed to aid those affected but also sought to enhance Google's public image, ultimately raising $7.5 million through heightened media attention. Additionally, the online meal ordering service Just Eat allows users to add comments to their orders, demonstrating personalized service. A notable instance involved a sick customer requesting the delivery person to make an additional stop to pick up medication.
