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all right everybody stephen key here and today i want to talk about you have an idea you have an invention but you dont have any money dont let that stop you the traditional way thats been taught for years and years and years is that you need money if you want to commercialize or bring your product to market and the way to do that is that you would raise money write a business plan probably hire employees do all the marketing the manufacturing probably just about do everything and that does take time and that does take money but thats the traditional business model to take an idea and bring it to market what im talking about today is pro is called product licensing where youre going to rent your idea to a company thats already got shelf space theyre going to do the marketing the manufacturing the distribution theyre going to do everything theyre going to spend their own money and if they like your idea theyre going to take it do all this work spend all their money all their