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There are about 300 million companies in the world with different sized brands, from global giants like Apple and Coca-Cola to small one-person businesses. With so many brands, it's becoming increasingly difficult to create unique names. To create a great brand name, you first need to select the type of name you want, as there are seven different categories. Eponymous names, like Disney and Burberry, embody the vision of their founders. Descriptive names, like American Airlines and The Home Depot, tell you exactly what the brand does. Adidas is a unique name derived from its founder's name, Addie Dassler. Tesla, although not created by Nikola Tesla, pays tribute to his electrical engineering achievements.
