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In this tutorial, the importance of trademarking a brand for e-commerce sellers, specifically Amazon sellers, is highlighted to differentiate from competitors and protect the brand. The process of trademark application is explained in a step-by-step manner, with the recommendation of using a lawyer from the US Patent and Trademark Office, but it is also feasible for individual sellers to do it themselves. The video will cover the necessary steps before starting the application and will demonstrate the process with a golf brand as an example.