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In this video, Im going to give you a quick overview on the core functionalities of Google Tag Manager, why its such an awesome tool to use for your tracking deployment, and how you can utilize it to level up your analytics. All and more, coming up. Hey there and welcome back to another video of measureschool.com teaching you the data-driven way of digital marketing. My name is Julian. On this channel, we do marketing tech reviews, tutorials and tips and tricks videos around analytics and tracking. So if you havent yet, consider subscribing down below. Now its 2019. And I wanted to redo our very popular Google Tag Manager for beginners series. In this first lesson, were going to talk about the core functionalities. And I give you a quick overview of what Google Tag Manager is all about. If you want to test your knowledge at the end of this video, then I have a quiz prepared for you. You can head over to measureschool.com/lesson1 and fill out this quiz. And Im going to give you r