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When companies think about creating video, the first video they think of is a company introduction video. There are good reasons to create this video but, unfortunately, most company introduction videos are a waste of money and they dont get watched. The problem is the videos have the wrong message and they fail to show whats special about the business. They end up feeling generic. You could actually change the name of the company and the video would work for another company. Im going to show you how to make a company introduction video that is a part of your sales process and helps you engage your viewers, coming up next. When someone first goes to your companys website, what do they see? Hopefully, you have a website thats properly formatted to engage the visitor. On this page, there needs to be a video which helps increase the time that people spend on the page and helps engage your first-time visitors. Now, before you create this video, your company needs to have a clear und