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- When putting together a logo proposal for your client, one of the most crucial things you can do is include in-situ visuals. In-situ visuals help us demonstrate to a client how a logo design can work in real life instances. Ultimately, we will want to use in-situ visuals to help sell our design. This helps reaffirm and persuade the client of the quality and suitability of your design. If done well, this will convince the client that the logo is the perfect creative solution for their product company or business. Once we have finished our logo design, it will help to put it into some appropriate in-situ visuals which you can use to convince the client of its merits. In this video, I will be discussing in-situ visuals and demonstrating how you can create them in your design proposal. So, lets get into it. (upbeat techno music) Here I am in Illustrator, and this is a typical proposal document I will put together for a client. The first three sections build up the design context and in