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In this video, Im going to show you three ways how you can utilize the Google Tag Manager Object. All and more, coming up. Hey there measurers, Julian here back with another video for you. Now, today, we want to talk about the Google Tag Manager Object. If you are a bit more advanced in Google Tag Manager implementations, you have probably utilize the data layer. This is our central repository for structured data that we want to utilize with our tags and our triggers and our variables. And so we can make it available to Google Tag Manager through the data layer. But theres actually a step in between which is not often talked about. And this is the internal data model of Google Tag Manager. So once we push data into the data layer, it actually gets stored inside of the internal data model, and then get pulled out by your data layer variables or your triggers or your tags. And this is really the internal representation of youre structured data inside of Google Tag Manager. We can act
