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The franchise agreement is a critical document alongside the Franchise Disclosure Document (FDD). It serves as the binding contract between the franchisor and franchisee, outlining the franchisee's obligations and providing the franchisor with means to enforce compliance. The agreement generally favors the franchisor and details the support and training obligations at the franchisor's discretion. It's also an opportunity to discuss future growth plans with clients, allowing for flexibility in the agreement to accommodate their long-term objectives.