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welcome to product management fundamentals product management is one of the hottest careers in technology and is expected to grow by double digits in the next few years im personally passionate about it having started as a product manager and worked my way up to ceo like most new product managers i had to learn on the job and that meant making quite a few mistakes along the way youre not alone if youve had a hard time describing your job in fact many product management team leaders struggle to articulate what a product manager actually does however you dont need to manage your career by trial and error after rising through the ranks as a product executive and teaching product development and strategy at fortune 500 companies and universities i developed this framework to capture the best practices in technology product management so that you can build better products and fast track your career by the end of this course you will be able to talk confidently about key product develop