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If I showed you an athletic apparel swoosh without context I bet youd be able to guess that it was Nikes. Why? Because their logo says a lot, without saying a lot. But how did they do this? Your logo is so much more than a simple image. It has the power to tell your customers what you do, who you are, and what you value. In this video, well talk about what makes the perfect logo and how to create one with, oomph, clarity, purpose and pizzazz. Simply put, logos are brand symbols, and they can be a mixture of text and images. A powerful logo communicates what a company does and what they are about. Different types of logos can consist of a brandmark, logotype and tagline. And when you bring these three elements together? Boom! Thats where the magic happens. Your logos primary function is to help you differentiate yourself from the competition. So your first step is to stalk. Did I say stalk? I meant research. Check out your competitors logos and catalog what kinds of colors, im