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This brief video tutorial discusses the process of sales forecasting in business planning. Sales forecasts predict the quantity of a product a business expects to sell, allowing for the calculation of sales revenue by multiplying the predicted quantity by the selling price of each product. This information is essential for determining forecast profit or loss when combined with costs, as profit is a primary objective for most businesses. Additionally, sales forecasting aids in cash flow forecasting, making it a critical component of overall business planning. The tutorial connects these concepts to the broader topic of financial planning.