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Hi there. Derek Johnson with tatango.com. Today Im gonna be showing you a trick that you can use to increase the conversion rate of a previously sent out text message offer to your customers. So heres how it works. buybuy BABY sent a text message offer a week ago about one of their promotions. And today, what they did is they sent this text message. It reads, buybuyBABY: Final days to use your mobile offer in-store or online. Lost it? Text RESEND to 42229 to retrieve it at any time. So what Im gonna do is because I dont have the previous text message, the offer, but maybe I wanted or I wanna remember what it was, I can text the word resend to the shortcode, and then what happens is buybuy BABY sends the text message offer again to the consumer. So your mobile offer is here, 20% off one item in-store online. And then I can click here to go view the mobile offer that was sent last week. So this is a great tactic to use for brands if maybe you send a text message out a week ago a