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This text is a brief introduction to a mobile app business plan spreadsheet template available in Excel and Google Sheets. The template is customizable and suitable for any business, not just mobile apps. It allows users to forecast profits, expenses, new business lines, products, pricing strategies, and various costs like overhead and sales and marketing. The template is explained to be used for projections, forecasting, and scenario planning for businesses at any stage. The initial step involves entering static inputs like company name, start date, and the forecasted time horizon, which is limited to 121 months.