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Im going to show you six common and horrendous Luger type mistakes why they are so bad and why you need to avoid them in your logo designs so for this example were going to be mainly looking at the first title of the Allegra itself and not the strap line or what other people would say the tagline so what do you think is wrong with this example of the logo type but the thing is here it might look trendy or it might look relevant to the design but notice how thin the typeface is on Kingstown if you look at a revised version this is using the same font but just a different thickness in terms of the font family now you might ask what is wrong with having a thinner font or typeface for your logo well take a look here when things are down scaled and smaller in size it becomes quite difficult to read the logo type itself and this is gonna be a big problem for a brand because you can imagine if this leg was on a business card for example he would be very very difficult to read the thin font