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Hi everyone and welcome to our Accelerator On-Demand. This one is for how to use Pardot forms and landing pages and Pardot lead generation tools, tips, and tricks. With that, wanna cover a quick forward looking statement slide. We ask that you dont make purchasing decisions based on what might be available in the future with Salesforce, with Pardot. We ask that you make them based on whats currently available in the marketplace, as we are a publicly traded company. Were gonna dive into a couple different Pardot lead generation tools today and when to use each one. So with that, well talk through forms and form handlers and also landing pages. Forms and Form Handlers. So Pardot forms and form handlers are used to collect information about anonymous visitors. As you see on the right hand side there, that is the picture of the form. So when a visitor fills out a form or a form handler, theyre cookied and then converted into that identified prospect. You can use forms and form handler