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Whats up brand builder Stephen Houraghan here at BrandMasterAcademy.com and in this video youre going to learn how to write a brand positioning statement so you can crystallize exactly why your audience should choose your brand and use that to develop a compelling messaging strategy now if youre new to the channel and you want to build brands that go beyond the logo using strategy psychology and creative thinking then youre in the right place hit that subscribe button and the notification bell if you want to fast track your results make sure you grab the pro brand strategy blueprint its a free download and the link is in the description now when it comes to brand design the logo is 101 when it comes to brand strategy positioning is 101 every single business wants to better connect with who their audience is so they can get more customers and ultimately sell more stuff but before you go out creating messages for your audience to read you should really de