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In this video tutorial, the presenter shares insights on creating an SEO proposal for clients. Inspired by a past encounter at a tech conference in Dubai, where he met a CEO from a financial investment company, he recounts receiving a proposal request after a year. He emphasizes the importance of keyword research as the first step in crafting a proposal, recommending tools like SEMrush for effective keyword analysis. The client in question is based in Canada, and the presenter notes that this project could be a valuable opportunity for their startup. The video aims to guide viewers on how to effectively share an SEO proposal.