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we are two minutes past 10 in india and i think 11 30 in indonesia and 12 30 in malaysia and uh people i believe people from taiwan to have joined in uh welcome everybody to this session from iab tech lab uh most of you are now aware that iab tech lab has me now based out of new delhi in india and we have started our presence uh in the asia pacific region the southeast asia region including china and australia so uh im assuming that while most of you have heard about iab tech lab if you are part of the digital advertising industry uh what we will do is uh ill ask shelly so ill just introduce our speakers the panel of speakers uh we have shelly who is our vice president vice president for products and for global programs and we have amit shetty vice president for programmatic and so shelley would uh lead the introduction to iab tech lab ill ask him to spend first 10 15 minutes just to take us through what uh tech lab does and that would possibly bring for most of the people who may