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On January 1st 2020, companies must comply with Californias new landmark privacy law, the California Consumer Privacy Act, or CCPA as its widely known. Now, why is it important for us to talk about the CCPA today when it doesnt come into effect until January 1st of 2020. Its important because the CCPA contains a 12-month look-back provision which requires businesses to respond to any consumer requests for personal information collected or sold within the past twelve months preceding the consumers verifiable request. As a result, companies must maintain accurate records of a consumers personal information from January 1st, 2019 onward. Who is required to comply with the CCPA? The CCPA applies to for-profit businesses that do business in California, collect or receive personal information from California residents, and meet one or more of the following categories. The first category applies to companies with annual gross revenues of over 25 million dollars. The second category cove
