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Jim Moran discusses the importance of eliminating unnecessary steps in the document approval process to make systems simpler. He highlights the issue of organizations requiring multiple signatures for approval, leading to delays and discouraging people from submitting suggestions. Moran shares examples of organizations requiring extensive approvals, with some documents needing as many as nine signatures. This practice hinders efficiency and does not add value to the organization. Moran aims to help organizations streamline their processes for faster and more effective document approvals.