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Data is essential for running effective marketing campaigns and enhancing customer satisfaction. According to a Gartner survey, nearly 80% of growth organizations utilize customer surveys for gathering experience data. Survey and questionnaire tools enable teams to test new products, assess marketing effectiveness, and understand user sentiment. The best survey software can create surveys, polls, quizzes, and web forms, crucial for market research and feedback collection. The first tool highlighted is Survey Sparrow, an omni-channel experience management platform trusted by over 100,000 businesses in 149 countries. It offers features like mobile-first surveys, customer and employee experience tools, offline chat, MPS, and 360-degree surveys.