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Public relations (PR) strategies include initiatives like donating to affected neighborhoods and brand activations in malls. An example of an effective PR campaign is Google's Ebola prevention initiative during the 2014 outbreak, which affected multiple nations and caused significant fatalities. Google initiated a donation drive, pledging to contribute $2 for every $1 donated through its website, resulting in a total of $7.5 million raised due to media attention. Additionally, the online meal ordering service Just Eat allows users to add remarks to their orders to provide specific instructions, such as requesting a stop to pick up medicine for a sick customer.