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So when I sit down with clients, I will always bring up the question, how do you track your leads? Or, do you track your leads? Now I will typically get one of three responses. First response being, I dont track my leads, and they always kind of roll their eyes and they say, You know what, I know I should be, and but I just havent had time. The second response I get is, Absolutely. We track every single lead that comes into our business, which is awesome. And the third response is, Well I dont really need to, because I know my marketing is working if my phone is ringing. Ugh! No, no that, no. No, no. That does not work. No it doesnt. Hi, Im Mike Mancini helping you market simplify and impact your business. Today, obviously, were dealing with marketing and how to do lead tracking. Saying, If my phone is ringing, its working, is not lead tracking. That is throwing money against the wall, hoping it sticks. You dont have any idea if theyre coming from referrals, if they
