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There are around 300 million companies in the world today, each with its own brand name. Some brands, like Apple and Coca-Cola, are well-known globally, while others are smaller, one-person businesses. With so many brands, it is becoming increasingly difficult to create a unique and memorable name. To create a great brand name, you need to follow three steps. First, decide what type of name you want - there are seven categories to choose from. Eponymous names, such as Disney and Burberry, represent the vision and beliefs of their founders. Adidas, on the other hand, is derived from its founder's name, Adi Dassler. Tesla pays homage to Nikola Tesla's electrical engineering achievements. Descriptive names, like American Airlines and The Home Depot, tell you exactly what the company does.
