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foreign [Music] Im a lead game designer at scopely uh mobile game developer and publisher and Im here today to talk about data so analytics can get kind of a bad rap among game designers in the mobile industry its the realm of product managers and analysts to a lot of people not designers trying to make the game fun but I have a confession to make I love data I secretly have an engineering background as well as a product one so I kind of come at this from a different angle than a lot of people and Ive been talking about system design and mobile for a while now and what I want to see is more game designers embracing what we can learn from this kind of analytics I think that data can be extraordinarily useful in not only making games but in making games better so thats what Im here to talk about today and I turned off the clicker so everyone knows the value of play testing right and youve got a game and youre sure players are going to act in a particular way and then you throw r