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There are an estimated 300 million companies in the world today, each with a unique brand name. Creating a great brand name requires three key steps: selecting the type of name you want, choosing from seven different categories of names, and considering names like eponymous, derived, or descriptive. Eponymous names, like Disney and Burberry, embody the vision of their founders. Adidas and Tesla are unique examples of derived names, while American Airlines and The Home Depot are descriptive. Knowing the different categories will help in creating a standout brand name in today's competitive market.
